Change your mindset, change your life.

The Institute for Iterative Thinking is a multidisciplinary community of doctors, scientists, and thought leaders on a mission to reduce the wide-spread disease of performative burnout with the latest in neuroscience:  the Iterative Mindset Method.

Millions of people around the world try to change their lives by changing their habits, yet less than 5% of the population achieve long term success.

Put simply, change your mindset – change your life.

As an Institute, we are on a mission to break through the clutter and false promises that dominate the wellness industry and provide evidence-based solutions to help individuals and populations achieve their goals in a natural and healthy way.

We bring the latest research, case studies, and thought leadership to the world to alleviate suffering and unlock potential.

The foundation of our work begins with an understanding of the Iterative Mindset.

The Iterative Mindset is linked to greater habit formation, lower health risks, and better overall work performance.

About the Iterative Mindset

The Iterative Mindset was first observed among a group of US based front-line workers who successfully achieved sustained weight loss despite difficult circumstances. After interviewing these individuals, a consistent and distinct pattern of behavior emerged.

This pattern was then codified by Dr. Bobinet and her team at Fresh Tri and over the course of a year or more, they were able to recreate this pattern of behavior, and the associated weight loss outcomes, with another group of workers.

This success led to a series of research studies with Dr. Jeni Burnette, a leading mindset researcher and professor at NC State University. From these studies we learned that the Iterative Mindset is a naturally occurring mindset and, for individuals who adopt it, is a powerful tool in achieving lasting behavior change.
The results of these studies demonstrated individuals who have an Iterative Mindset are more likely to report better health habits, lower health care costs, and better work performance