Institute for Iterative Thinking
Change your mindset. Change your life.
The Institute for Iterative Thinking is a multidisciplinary community of doctors, scientists, and thought leaders on a mission to reduce performative burnout. We use the latest neuroscience to deliver the proven Iterative Mindset Method™ that helps people create lasting change.
Mission Statement
The wellness industry is full of noise and false promises. We provide evidence-based approaches to help people and communities reach their goals naturally and in good health.
We share research, case studies, and expert knowledge to reduce suffering and help people reach their potential.
Iterative Mindset Overview
Our work begins with understanding the Iterative Mindset. It is linked to better habit formation, lower health risks, and improved work performance.
Take the IMI Quiz to see how this mindset can affect your habits and life.
Origins of the Iterative Mindset
The Iterative Mindset was first observed among U.S. frontline workers who lost weight despite challenging conditions. Interviews revealed a clear and consistent behavior pattern.
Dr. Bobinet and the Fresh Tri team recreated this pattern with another group over a year ago, which confirmed the link between mindset and weight loss outcomes.
Research Validation
Further studies with Dr. Jeni Burnette at NC State University showed that the Iterative Mindset is natural and powerful for lasting change. People who adopt it report better health habits, lower healthcare costs, and improved work performance.
Why Habits Don’t Stick
Wonder why habits have failed before? The Iterative Mindset Inventory offers insight into your mindset and new ways to support lasting change.